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bath & Body Works is bringing back its annual Candle Day Sale.
The beloved fragrance store is known for its range of hand sanitizers, soaps, and other scented bath products. But this weekend, bath & Body Works With some changes, its Candle Day Sale will be held for customers to stock up for the winter months.
This year, the 14th annual sale will begin online on December 4 at 10 pm ET and continue in stores from December 5 to 7, with stores opening for shoppers at 6 am. All three-wick candles will be available for $9.95 instead of their usual price of between $26.95 and $29.95.
More than 180 candles will be part of the sale, including a new limited edition pickle candle called Holiday Dill-Lite. The company is also launching a special Candle Day gift with special packaging.
Bath & Body Works offers dozens of scents to choose from, including seasonal favorites Vanilla Bean Noel, Twisted Peppermint and Winter Candy Apple as well as new additions like Butterscotch Swirl, Christmas Road Trip and Rum Rum Reindeer. The company also announced that several scents will be returning from the vault for this year’s sale, including Smoked Vanilla, Brown Sugar & Fig, Snowshoe, Blueberry Sugar, and Vanilla Snowflake.
Customers may only be able to purchase 24 candles per purchase. The company typically sees some candles sold out by the second day of the three-day event.
“Candle Day is a cherished tradition that our customers count on every year,” said Betsy Schumacher, chief merchandising officer of Bath & Body Works.
“This is the ultimate Bath & Body Works shopping event – a moment when we deliver what we do best: high-quality 3-wick candles crafted with innovation and artistry, plus new scents and special surprises designed to give consumers exactly what they want.”
Candle Day comes as Bath & Body Works launches a holiday fragrance campaign, Occupying Grand Central Terminal in New York City With aromas of vanilla and fresh pine.
The company is using three signature scents – Fresh Balsam, Snowflakes & Cashmere and Twisted Peppermint – to fill the iconic travel hub. In addition to Grand Central, the campaign is being used at 46 high-traffic malls across the country, as well as Chicago’s Clark and Lake train stations.
Some moviegoers may also experience the campaign, as the brand is offering “scent-attractions” at certain New York, Los Angeles and Chicago theaters. Fresh balms fill the air as the Bath & Body Works holiday commercial plays.
“We’re bringing the holiday season to life for consumers in new and unexpected ways,” said Chief Marketing Officer Jamie Sohosky.
“By spreading our signature Fresh Balsam scent in iconic locations like Grand Central Station and movie theaters, we are creating moments of joy and festive spirit that reach consumers no matter where they are – making the magic of Bath & Body Works part of their everyday experiences.”