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puerto rican superstar bad bunnyThe music catalog has seen a surge in streams since the announcement of their 2026 Super Bowl halftime performance.
According to industry data and analytics company Luminate, Latin Music is consumed primarily through streaming. They found that Bad Bunny saw a 26% increase in on-demand streams United States of America Following the September 28 announcement, streams increased from 173 million in the nine days before the announcement to 218.5 million in the eight days following.
The singer, born Benito Antonio MartÃnez Ocasio, recently said that concerns about the mass deportation of Latinos played a role in his decision to bypass the mainland US during his residency. He performs in Spanish and will do so at the Super Bowl, proving that you don’t need to sing in English to connect with American and international audiences.
Since the NFL, Apple Music and Roc Nation announced that Bad Bunny will lead the halftime festivities from Levi’s Stadium in Santa Clara, California on February 8, the selection has provoked conversation.
For his fans, Bad Bunny’s booking at the Super Bowl is seen as a watershed moment for Latino culture. No doubt this sentiment is related to his recently concluded 31-date residency in Puerto Rico, which brought nearly half a million people to the island during the slow summer tourist season and generated an estimated $733 million for the island.
Founder of Roc Nation jay z A statement said that Bad Bunny “has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
He is a well-known global hitmaker who connects his music to Puerto Rican identity, colonial politics, and immigrant struggles.
On Saturday, Bad Bunny hosted the season 51 premiere of “Saturday Night Live” with some jokes about his upcoming Super Bowl halftime show.
He has been a longtime critic of President Donald Trump and supported Kamala Harris in the 2024 presidential election. Some Trump supporters consider his Super Bowl booking a divisive political choice.
“I’ve never heard of him,” Trump said in an interview on a conservative news network. newsmax When asked about Bad Bunny. “I don’t know who that is… I don’t know why they’re doing it. It’s crazy. And then they blame it on some promoter they hired for entertainment. I think it’s absolutely ridiculous.”