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JapanGreatest Alcohol On Monday, announced that they have resumed beer production in some of its plants, but their digital systems Stay crippled after a cyber attack, Forcing employees to process orders by hand, on phone, and even fax.
To reduce the lack of its most famous legacy as Japan, Ashai Super Dry, Bruver said that he had resumed production in six domestic brooariies on Thursday. A ransomware attack was earlier revealed on 29 September, which paralyzed its IT system and shut down a lot of its logistics and customer service operations.
As a result, the company postponed the planned launch of 12 new unaccounted products, including fruit soda, lemon-confident ginger ale and protein bar, indefinitely.
In its official statement on 3 October, the company confirmed that “the mark suggesting the potentially unauthorized transfer of the data” but refused to disclose the full details, citing the ongoing investigation.
The company said it had informed the law-enforcement officers and no customer data was compromised in the attack.
Its foreign operations, UK Brever Fuller with its own ownership And Brand Person, Pilsner Search as Urkel and GrowlesBe unaffected. However, only the operation of Asahi in Japan, which is responsible for almost half its sale, is influenced by the attack.
Ashai Priority to shipment of its major brands such as super dry, but other beer lines, soft drinks and food products remain in partial suspension. Tokyo -based Brever stated that call centers and customer service desks can start gradual restoration during this week, although it cannot estimate when the complete system will be revived.
He said that from October 15, it would resume the shipment of more than a dozen products, including its non-contact beer, Asahi dry zero and Asahi zero, as well as clear Asahi and whiskey black nickka.
Retail vendors, facility stores and small times across Japan are already showing symptoms of stress. Some branches of the popular feature store stores seven and I holdings, Lawson, Familymart, and Independent Bars, which warns that super dry stocks may be dry in their stock days.
A Yakitori restaurant in Tokyo, which usually serves Asahi on the tap, told the Reuters that it was down to its last keg and started sourcing rival brands.
According to Bloomberg, Marugen Ramon chain operator Monogatory Corp has stated that it can switch to carrying santori or other beer. Similarly, Shabu-Shabu Restaurant Series, Kisoji Sah, said that it was considering going to other brands, but alcohol is also working with distributors to secure stock.
Noboo Miva, representative director of the security firm S&J Corp, said, “The fact is that such a big company takes so much time to overcome that their preparation was insufficient.” Bloomberg“It should be anticipated and planned for this.”
In the absence of the functioning logistics system, ASAI has returned to manual processing; Employees are taking orders by telephone, writing them by hand, or even visiting customers, and relaying shipment instructions through fax.
Among the estimates of analyst firm Bernstein, if the outage is spread over the rest of October, the domestic operating gains of Asahi may shrink rapidly, according to which 83 percent of the hit can be a hit at the domestic level, according to it. Japan TimesThe company’s share price had exceeded 7 percent in the first week before he recovered moderately.
CEO Atsushi Katsuki has assured the stakeholders that restoring the supply is “top priority” and that all available resources, including external cyber security firms and law enforcement investigators, are installed.
The company has said that its foreign operations, including its European operations, are unaffected by the event.
ASAI’s Japanese operations produced equal to about 6.7 million 600 ml bottles, which is super dry per day. financial Times,
Cyber ​​security experts told at Tokyo -based group Nihon Cyber ​​Defense financial Times Japanese companies are seen as an attractive goal for ransomware attackers due to their poor rescue and the fact that many companies only paid the amount demanded through back channels.
According to data from the National Police Agency, 116 ranges in the first half of 2025 were matched to the first half of 2025, in the late 2022, the former six -month high set.
In an assessment report last year, Asahi listed a cyber attack, one of which was one of the main risks.
Such an event may potentially cause obstruction of business operations and even damage its brand, saying that the company was preparing to respond to such development in many ways.
Cyber ​​attack on Asahi comes among the same violations in automakers, retailers and other companies worldwide.
Jaguar Land Rover Automotive PLC said on Monday that “in the coming days” is expected to resume operation Rainmware attack forced a shutdown Among its plants in UK, Slovakia, India and Brazil in early September.
Earlier this year, hackers targeted the UK retail region, with Marx and Spencer, Supermarket Chain Co-op and luxury department stores.