As cloud adoption grows, AWS sees strong demand for GenAI and the India market

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According to Praveen Sridhar, head of partnerships, AWS India, AWS is seeing increasing interest in cloud and AI solutions from Indian enterprises as the company expands its regional presence. The company continues to invest in its India and South Asia operations, supported by the growing conversation around GenAI and digital services.

Sridhar highlighted that AWS has been serving Indian customers for more than nine years since the launch of the Mumbai region and recently added the Hyderabad region. He said AWS has committed to investing $12.7 billion by 2030 to support innovation in the market.

A key priority is the recently launched AWS India Marketplace, which allows customers to transact in Indian rupees. Sridhar said that this has been a long standing request from the partners. “They wanted it in Indian rupees and we are happy to launch it in India,” he said.

He said pricing in local currency helps avoid foreign exchange-related complications and enables customers such as financial institutions and SMBs to more easily adopt digital tools. Instant speeds have been seen on the platform. “37 partners have signed up to be launch partners with us,” he said, “including Freshworks, Kore.ai, and global names like Cisco and Salesforce.”

On the question of return on investment in GenAI, Sridhar said that the technology is proving its impact. He pointed to the adoption of KIRO, AWS’s environment for building AI agents and code tools. “More than 250,000 users in a record period” have already signed up, showing that customers are seeing results tied to revenue growth and cost savings.

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Asked about pricing pressures in the competitive India cloud market, Sridhar said AWS continues to prioritize customer needs. “We are customer-obsessed,” he said, adding that product roadmaps are shaped by feedback from enterprises and regulators, ensuring relevance to the local environment.

On data localization and India’s new data security rules, Sridhar said AWS takes a collaborative approach. “We continue to work with governments… clarity around regulations is what helps the community better adopt cloud and AI,” he said.

With cloud spending expected to increase, Sridhar said the focus is on increasing delivery and solutions through the market. “There has been a long-standing demand for the marketplace…the best innovations will now be available to our Indian customers much faster,” he said.

For the full interview, watch the accompanying video

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