Apple will take on ChatGPT this year with a new-look Siri coming in iOS 18: What we know

Apple is expected to enter the AI ​​field strongly this year and analysts expect the first major unveiling to happen at the WWDC 2024 keynote which could take place around June. The company has generally kept its big developments out of the spotlight and this approach with AI makes more than sense.

Apple is reportedly working on its own advanced large language model (LLM) which may be called AppleGPT, which gives it the perfect opportunity to compete with ChatGPT and other LLMs in the market. But the company generally does not enter a race without being fully prepared and more prepared.

With AppleGPT, it is expected that the company will showcase its on-device capabilities for iPhones and even iPads from day one. And if that wasn’t enough to get people excited, the report says Apple will integrate AI tools with the audio and video platform for its own devices, rather than forcing people to use other third-party AI tools. Will need to do.

It will be interesting to see whether reports about Siri 2.0 come to fruition in Apple’s AI plans. Because it seems like Apple’s AI assistant might have a better chance of succeeding than its previous iterations, especially if all the heavy lifting is done on the device itself. This could be a core part of the iOS 18 version that will be launched for iPhone users later this year.

We’ve heard companies talk about on-device AI processing, and Samsung even hinted at it during the Galaxy S24 series launch event. But Apple knows that any late move in the AI ​​field will require additional incentives not only for consumers but also for developers.

Apple has talked about privacy in high regard for years and having AI process data on devices would be another milestone in its achievement and give people more confidence in using these AI tools, which has raised some concerns.