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Apple Streaming service TV+ is getting a new name.
It will now be known simply as Apple TV, the company announced in a quiet rebrand.
It’s the same name as Apple’s streaming puck, which plugs into the TV and offers apps and games. That puck can stream from Apple’s own catalog as well as those from rivals like Netflix and Disney+.
Apple announced the change in a press release regarding f1 The film is arriving on the streaming service in December.
“Apple TV+ is now simply Apple TV with a vibrant new identity,” the company said in its announcement. But, at the time of publication, Apple was still using the old name on its website and no new identity was shown.
The same announcement indicated the variety of different products that will now be running under the Apple TV name. “Apple TV is available on the Apple TV app in more than 100 countries and territories, on more than 1 billion screens including iPhone, iPad, Apple TV,” it reads, before listing the other platforms for which the service is available.
In total, there are now three different products with the Apple TV name. Along with the streaming service and the physical puck, Apple also offers an Apple TV app for its platform that offers movies and TV from both its own streaming platform and others.
Apple gave no indication that it would change the names of any of those other Apple TV products, or that it planned to discontinue any of them.
Apple offers many different online services, many of which continue to use the plus sign in their names. For example, Fitness+ and News+ do not appear to be changing their branding.
But those brands with plus signs are in the minority. For example, Apple also lists Apple Music and Apple Arcade on its website, both of which require a monthly subscription fee but have never used a plus sign in their names.