Apple removed these AI image generator apps from the App Store – know about the new rules here

Apple is finally taking some tough action on apps that claim to use AI technology to create nude images of people who haven’t given their consent. Apple has removed at least three AI nude image generator apps that provided services such as face swaps or ‘undressing’ where AI was used to remove clothes from images of people. These deepfake apps gained popularity through Instagram ads. While Meta quickly removed ads redirecting users to download such apps, it took a while for Apple to respond. Apple has taken this step only after a report by 404 media.

What do Apple’s new guidelines say about AI apps?

As per Apple’s app review guidelines, the company clearly states that any app that promotes obscenity or bullying in any form will not be allowed. The guidelines state, “Apps should not include content that is offensive, insensitive, harassing, inducing hatred, in exceptionally bad taste or downright scary. Apps with user-generated content or services that are used primarily for pornographic content, chat-style experiences, objectification of real people (e.g. “hot-or-not” voting), physical intimidation, or bullying Yes, do not fall in this category. The App Store may be removed without any notice.

The investigation revealed five such ads on Meta’s ad library. Three of these ads specifically promoted apps available on the App Store. These apps introduced features like inserting faces onto naked bodies or digitally removing clothes in photos using AI. The incident highlights ongoing concerns about AI-powered apps that create deepfakes on the App Store.

‘New York Times vs. OpenAI lawsuit’ to decide the future of AI generated content

Recently, Union Minister of State for Electronics and Technology Rajiv Chandrashekhar shared his concerns about deepfakes created from AI apps. Deepfakes have increasingly become a big concern, with people falling victim to photos and videos that are edited or manipulated to make someone say or do something they didn’t do in real life. The minister also talked about the ongoing legal battle between The New York Times and OpenAI over copyright issues. Chandrasekhar said that the outcome of this legal battle “will define the use of AI in content creation”.