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An American startup is attempting to launch a new social network that revives the original functionality and branding. Twitter before it was Taken by Elon Musk,
The Virginia-based startup, called Operation Bluebird, has already applied a petition Called on the U.S. Patent and Trademark Office (USPTO) to allow “abandoned” Twitter trademarks to be reclaimed.
Twitter was rebranded to X in July 2023, nine months after Mr Musk took over the platform in a $44 billion deal.
The company still has a Twitter.com website, which redirects to X.com, but has removed any logo or reference to the former entity online.
The
Operation Bluebird already has the twitter.new domain, allowing interested users to reserve a handle ahead of a potential launch.
The startup is run by two trademark lawyers, Michael Peroff and Stephen Coates, with Mr. Coates previously serving as Twitter’s associate director of trademarks, domain names and marketing from 2014 to 2016.
“The Twitter and Tweet brands have been removed from X Corp’s products, services, and marketing, effectively abandoning the old bird, and there is no intention to resume use of the mark,” Operation Bluebird’s petition to the USPTO states.
“Bluebird has filed a petition to cancel all of the disputed marks… on the basis that
The petition also references a post by Mr Musk shortly before the company rebranded from Twitter to X.
“And soon we will say goodbye to the Twitter brand and gradually to all the birds,” he wrote on July 23, 2023.
Mr Musk and Ax have until February to respond to the USPTO petition. Independent X has been contacted for comment on this matter.