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there is one Holiday The cookie has outshone the rest in the US this year, according to a new report from Target,
The retail giant shared its data most popular holiday Cookie Monday in every US state. Target created the review by analyzing cookie sales at stores nationwide from November 1 to December 6, 2025.
The research identified three cookies as shoppers’ top choices: sugar, gingerbread and shortbread. However, gingerbread stood out from the rest and topped the list in 76 percent of US states.
Gingerbread cookies were most popular from the Midwest to the South, spanning 38 states including California, Florida, Texas, Louisiana, Arizona, Ohio, Indiana, Oregon, Washington, Utah, Colorado, and Nevada.
Sugar cookies came in second place, topping the list in eight states: Delaware, Hawaii, Idaho, Massachusetts, New York, Vermont, West Virginia and Wyoming.
Shortbread cookies followed in third place. The buttery treat was a fan favorite in four states: Kansas, Maine, Montana, and New Jersey.
Target’s report comes as the retailer prepares for the busy holiday season. In fact, the brand recently expanded its next-day delivery Number of online orders in most markets across the USThis means shoppers will be able to receive their purchases as soon as the next day after ordering in approximately 30 metro areas,
Target explained that one reason for the service expansion is to “make holiday shopping Quick and easy.”
“Most items eligible for shipping at Target are eligible for next day delivery,” said a release from Target shared last week. “This includes hundreds of thousands of items – 85 percent of what we sell in Target stores.”
The expansion of Target’s delivery service also comes a month after it was announced billion dollar plan Remodeling the shops. Incoming CEO Michael Fidelke said the company will invest about $5 billion in upgrades next year, an increase of about $1 billion year-over-year.
The money will be spent on improving stores, updating product selection, and strengthening Target’s website and digital systems. “Mission 1 to 10 is for us to get growth back,” Fidelke told reporters in a call. wall street journal,
Shoppers have recently complained about disorganized stores, empty shelves and less exciting products, the outlet reports. However, Target said it wants to fix those issues through a better store experience, more attractive merchandise and updated technology.
Executives also said the additional investment is necessary after the company posted its 12th consecutive quarter of weak or declining sales.