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abandon, WawaAmerica’s got a new favorite convenience store,
as of 2025 American Customer Satisfaction Index Convenience Store Studywhich rates customer satisfaction on a scale of 0 to 100, quick trip This year the score jumped by 8 percent to 84, the highest among all convenience stores Survey was conducted.
“If you’re not first, you’re last,” the series wrote on social media, taking little time to brag about its accomplishment.
According to an ACSI news release, the company’s growth is attributed specifically to a food-focused store model as well as a strong culture focused on the customer experience. There are approximately 900 Kwik Trip stores across the US – with Wisconsin, Minnesota, Iowa, Michigan, Illinois and South Dakota hosting locations.
Meanwhile, last year’s leader, Wawa, held steady at 82 and is now tied for second with Sheetz, which has improved 4 percent year over year.
Other brands This includes QuikTrip (down 1 percent to 80), Bookie’s (down 1 percent to 79) and newcomer Love’s, which has a score of 79. maverick and Meijer Entered the rankings with an ACSI score of 78, which matches Murphy USA, which dropped 3 percent, and RaceTrac, which climbed 3 percent.
Unfortunately for Casey’s General Stores, it posted the biggest decline in the study, falling 5 percent to 75 amid a significant expansion campaign.
BP fell 4 percent to a score of 74, which is on par with QuickStop and ranking just above AM/PM, which was at the bottom with a score of 73.
ACSI notes that the range between the highest and lowest scores in the category is 11 points, a relatively large spread that reflects the variability in consumer experience in the convenience-store sector.
“This remarkable difference in satisfaction should serve as a wake-up call to brands to rethink what loyalty really means today,” said Forrest Morgeson, associate professor of marketing at Michigan State University and director of research emeritus at ACSI.
Morgeson said, “The brands rising to the top are doing more than just selling coffee and snacks. They’re building communities inside their stores. As in-store sales fuel growth and digital tools become table stakes, the brands that win will double down on quality, innovation and authentic connection.”
Overall customer satisfaction in the U.S. convenience-store sector remained unchanged at a score of 76.
The study shows that stores offering extensive food and beverage options in clean, well-located settings rank higher, while stores offering a more basic value-oriented format are often clustered toward the lower tier.
The research also highlights the growing importance of mobile apps for convenience-store operators.
About 34 percent of customers surveyed reported that they have used their store’s mobile app at least once. That figure rises to 60 percent for rewards program members.
Rewards members also report being more likely to recommend a store, having higher perceived value and visiting more frequently (64 percent of Rewards members vs. 45 percent of non-members visit at least weekly).
Regionally, in the Midwest, where satisfaction scores are strongest, Quick Trip leads QuikTrip by two points.
In the Northeast, the Wawa–Sheetz rivalry remains intense, with the two tying for top points in their home region.
In the West, where the score is comparatively lower, other brands such as 7‑Eleven and Chevron are market leaders.
The report is based on 8,601 completed surveys of convenience-store customers collected by email between October 2024 and September 2025.