New York (AP) – Amazon is expanding it Annual prime day sales And offer new membership allowances among General Z Shoppers Tariff related value concerns And possibly some consumer marks its 11th year with an event with boredom boredom.
E-commerce giants Promised Blitz Summer deals for Head member It starts at the eastern time on Tuesday at 3:01 pm. For the first time, the Amazon at Seattle is organizing the now-a-unarned Prime Day in four days; The company launched the event in 2015 and expanded it for two days in 2019.
Before wrapping the Prime Day 2025 in the beginning of Friday, Amazon said it falls every 5 minutes during a fixed period. The prime members are 18-24, which pays $ 7.49 per month instead of $ 14.99 that old customers are not eligible for discounted rates. free shipping And other benefits will get 5% cash back on your purchase for limited time.
Amazon officials refused to comment on the possible impact of the tariff on Prime Day deals. This incident is taking place two and a half months after an online news report Speculated That Amazon planned to display the couple Tariff Cost next to product prices on your website.
White House press secretary Karolin Levitt Condemned the alleged change Before Amazon, it was clarified as a “hostile and political act” that the idea was floated for low cost Carrying storefront But never approved.
Amazon’s previous success with using Prime Day To run sales And new members attracted other major retail chains Schedule competitive sales In July. Best Bye, Target and Walmart are repeating exercises this year.
Like Amazon, Walmart is adding two more days to its promotional period, which starts on Tuesday and runs from July 13. The country’s largest retailer is providing its summer deals in shops as well as online for the first time.
What is expected here:
More days may not mean much spending
Amazon expanded Prime Day this year as the shopkeepers “wanted more time to shop and save,” Amazon Prime Vice President Jamil Ghani recently told the Associated Press.
Analysts are uncertain that extra days will translate more in purchase Renewable inflation worry And the potential price increase from tariffs may prepare less to spend consumers. Amazon Prime Day does not disclose the figures of sales, but last year it was said that the incident achieved Record global sales,
Adobe Digital Insights has predicted that the sales event will drive $ 23.8 billion in total online expenditure from July 8 to July 11, 28.4% more than a similar period last year. In 2024 and 2023, online sales increased by 11% and 6.1% during the four days of July.
Vivek Pandya, chief analyst of Adobe Digital Insights, said Amazon’s move to spread the sale of sales for four days is “a great opportunity to increase and accelerate the velocity that actually spends.”
Kaila Schwartz, director of consumer insights and strategy at the software company salesforce, said that the sales of July in general have lost some speed in recent years. Amazon is not a salesforce customer, so the business software company is not private for Prime Day data.
“What we saw last year was that (shopkeepers) were bought and then they were done,” Schwartz said. “We know that the consumer is still really alert. So it is likely that we can see a similar pattern where they come out early, they are ready to buy and then they take back a step.”
Tariffs are not affecting costs (so far)
Amazon officials said in May that the company and many of its third-party vendors tried to defeat the bills by stocking on foreign goods before President Donald Trump’s tariff came into effect. Amazon said that due to that step, a reasonable number of third-party vendors did not change its value at that time.
Adobe Digital Insights Pandya hopes that the discount is equal With last year And for other American retail companies to mark 10% to 24% from the suggested retail price of manufacturers between Tuesday and Friday.
Schwartz of the salesfors stated that it is getting more accurate to retailers with their discounts, such as offering promotional codes that apply to selected products rather than their entire websites.
Shopkeepers can focus on requirements
The sales of Amazon Prime and other July have historically helped in jump-start Back-to-school spending And encouraged to buy advance planners Other seasonal goods First. Analysts said they hoped that American consumers would purchase this week for this week that tariffs would create more expensive items later.
Wholesale distributors of overseas and beauty products like United National Consumer Supply CEO Brett Rose, Toys and Beauty Products think that Shoppers will go for items such as beauty essentials.
“They are going to buy more everyday items,” he said.
A look at the discount
In the previous years, Amazon offered early deals leading to Prime Day. For a major event, Amazon said that it would have special discounts on Alexa-Saksham products such as Eco, Fire TV and Fire Tablet.
Walmart said its July sales would include a 32 -inch Samsung Smart Monitor priced at $ 199 instead of $ 299.99; And $ 50 inch wiso with a $ 50 standard retail price $ 298.00 from Smart TV. Target said it was maintaining its 2024 prices on the major back-to-school items, with $ 5 backpack and 20 school supply selection is less than $ 20.
Some third-party vendors will sit out of Prime Day
Independent businesses that sell goods through the Amazon account for more than 60% of the company’s retail sales. Analysts said some third-party vendors are expected to sit out of Prime Day and are not offered exemption to preserve their profit margin during ongoing tariff uncertainty.
Rose of the United National Consumer Supply said that he spoke with third-party vendors who said that they would hit the sales of this week, who now use their pre-tariff inventory a lot and risk watching their profit margin.
However, some independent businesses that marketing their products on Amazon, to avoid tariffs, are looking for Prime Day to make a dent in the inventory already created in the year.
Home Fragrance Company Outdoor Fellow, which makes about 30% of its sales through Amazon’s marketplace, said most of its candle lids, labels, jars, read defuses and other items from China, founder Patrick Jones. Due to the fear of high costs from the tariff, Jones stocked at the beginning of the year, almost doubled its inventory.
For Prime Day, he plans to offer big discounts, such as a candle price at a price of 32% normally $ 34, Jones said.
He said, “Whatever product we have on Amazon right now, it is still from the inventory that we had met before the task was implemented,” he said. “So we are still able to offer the discount we are planning to do.”
Jones said that he was waiting to find out if the order placed in June would complete the big customs in case of goods from China in a few weeks.
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AP Business Writer Mae Anderson contributed to this report.
Anne D’Sokeanjio, Associated Press
