Amazon Boxing Day Sale 2025: The best deals to shop now

Amazon’s boxing Day The sale is here, with hundreds of discounts on tech, beautyHome appliances and more. This is a good opportunity to bargain.

As a consumer writer who covers sales events for a living, I can tell you that the retail giants often outperform their competitors on price. In this round-up, I’ve only included the lowest prices on any given product, but when you’re shopping for yourself, I’d always recommend shopping around to make sure you’re getting the best possible deal.

Like many retailers, Amazon makes its deals as attractive as possible by showing discounts against the RRP (recommended retail price), which may be higher than what the item is usually sold for. Basically, when you see that little red percentage next to the price, take it with a grain of salt. There’s a handy price tracking website called Camelcamelcamel, which lets you see how much Amazon typically sells a product for – just enter the product link.

Now onto the deals. As you can see, Amazon has cut the prices of many bestsellers, from Kindles to video games electric toothbrush – I’ve collected the best deals below.

The best Amazon deals in the Boxing Day sale

Although during the Black Friday sales last month we saw the price of this device drop to £224, you can still save £100 on the Ninja Slushie. According to our reviewer, the frozen-drink maker can make slushies, cocktails, frappes, milkshakes, and more with “impressive” results. “The machine made a perfect Coca-Cola slushie. You have to mix it a little when it comes out of the machine, but it tastes incredible, especially on a hot day,” he said in his ninja slushie review,

Apple’s AirPods offer “significant improvements over the already great first-generation model,” our tech critic David Phelan said in his article. ReviewWe also found them to be the best for noise cancellation Review of the best wireless earbudsWhere David also noted their secure in-ear fit, superior sound quality and Find My capabilities. They dropped to £169 during Black Friday and have yet to return to their original price.

Virtual reality gaming has come a long way in recent years with better graphics and more comfortable designs. However, VR consoles still come at a hefty price, so it’s essential to take advantage of the sales. This isn’t the lowest price Meta Quest 3 has ever seen, but with over £50 off it’s not a bad deal. The senior tech reviewer said, “The Meta Quest 3 is a stunning virtual reality (now mixed reality) headset.” alex lee in his vr headset review“With full-color passthrough, a faster processor, a more comfortable and ergonomic fit, this is the VR headset to beat,”

The latest Kindle Paperwhite in Amazon’s sale is almost 20 percent off. When technical writers steve hogarty reviewed Best Kindle for 2025Paperwhite took the top spot. Steve wrote, “For most readers, the mid-range Kindle strikes the best balance between cost and features.” He added, “The inclusion of a soft reading light that can be warmed for more comfortable reading at night is worth the small step up in price. Plus, you get a slightly larger display, thinner bezels, sharper text, and a significantly faster processor.”

If you’re looking for a smart speaker with a screen, our tech reviewer alex lee Recommends Echo Show 8 Best Amazon Echo smart speaker reviewHe noted its “sleek” edge-to-edge display and a Visual ID feature that “makes it more personalized for each household member”. They also liked that it could be used as a digital photo frame. Grab it while it’s down by 37 per cent now, bringing the price down to less than £100.

The latest generation of Kindle is light, compact and has a modest 15 percent discount thanks to Amazon’s Boxing Day sale. technical writer steve hogarty It is described as having “everything you need in a modern e-reader without any frills: a decently sharp, 6-inch, 300 dpi e-ink display; about six weeks of battery life; USB-C charging; front-lighting using LEDs; and about 12GB of usable storage”.

The latest generation of Kindle is light, compact and has a modest 15 percent discount thanks to Amazon’s Boxing Day sale. in his Round-up of the best Kindles technical writer steve hogarty It is described as having “everything you need in a modern e-reader without any frills”, including “a decently sharp, 6-inch, 300 dpi e-ink display; about six weeks of battery life; USB-C charging; front-lighting using LEDs; and about 12GB of usable storage”.

If you’re looking to increase your productivity in the new year, check out this deal on one of our best digital notebooks. in his kindle scribe review Tech reviewer Steve Hogarty said: “Due to its sheer size alone, it offers the best reading experience of any Kindle and, despite being larger, the Kindle Scribe retains its sharpness and legibility with a premium-looking 300 dpi display.” The latest version also comes with Active Canvas, which gives you more space to take notes, as well as the ability to convert handwritten notes to text.

We’ve spotted a rare deal on PlayStation Portal, Sony’s handheld console. “PlayStation Portal is a Nintendo Switch-style device that’s effectively a second screen for your PS5,” explains tech reviewer Steve Hogarty. Now, you can play games even away from home, provided you have a strong internet connection.

This is a relatively minor price cut on the Xbox Series S, but every little bit helps. IndieBest’s Senior Technical Reviewer, alex leetested the Xbox Series S for our guide best gaming consoleIt is described as “a good choice for anyone looking for a cheap gaming solution that doesn’t require 4K resolution”.

Thanks to a price cut of £130, Amazon is currently offering the lowest price on the Google Pixel 9a. It has been described by a tech critic as offering “exceptional value”. steve hogartyThe phone boasts of fast performance, great battery life, and superior water and dust-resistance. The cameras are also not bad considering the price. “It successfully distills the features of the flagship Pixel 9 series into a more affordable package with just the right amount of compromises,” Steve said.

in our Review of the best fitness trackersThe Inspire 3 earns Best Fitbit honors. Our writer said, “The Inspire 3 is Fitbit’s most basic, simple fitness tracker, and it’s a joy to use if you’re just starting your fitness journey.” zoe griffinHe said it takes a holistic approach to fitness by tracking stress levels and sleep,

Are you looking for a budget speaker? Amazon’s Echo Dot is a great option. technical reviewer alex lee Said: “The fifth-generation smart speaker has better sound than all the Echo Dots that came before it (a mean feat considering how hard it is to get good sound out of a small device).” Praising its top-notch functionality and neat new indoor temperature sensor, he said it can be placed anywhere in your home to deliver weather reports, set timers, play music, podcasts, news and more.

That’s a solid deal, but the speaker was even cheaper during the Boxing Day sales last year, so it might be worth snagging it now to see if it gets cheaper.

Do you want an affordable home speaker? look no further amazon echo popAlthough its sound quality is not as good as the Echo Dot, senior technology reviewer Alex Lee described the Pop as providing “extremely good value”, Alex also praised its “improved processor”, which makes it fast and responsive, Plus, he said, “this is one of the cutest Amazon Echo devices” he’s ever laid eyes on, This device is currently still on offer at this price john lewis,

Are you strengthening your home security system? His Best Video Doorbell Reviewthe ring was the doorbell Overall Zoe Phillimore’s FavoriteIt features an HD camera, two-way talk, and night vision, and Zoe especially liked that it was easy to set up, and let her know when packages were at the door,

How long do the Amazon Boxing Day sale deals last?

Amazon’s Boxing Day deals are part of its ‘New Year, New You’ campaign, which runs until January 31, 2026, so you can expect to see deals next month.

Why you can trust us to get the best Boxing Day deals

At IndieBest, we’ve been covering major sales events for years, so we have plenty of experience finding the best deals. We only recommend deals on products we’ve tried and tested, or that come from brands we trust. Plus, we make sure to check Amazon deals against price-tracking tools, so we can tell you if you’re making real savings compared to shopping outside of the Boxing Day sales.

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