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Aldi supermarkets have revealed sales hit £1.65bn in the Christmas month as price remains the “top consideration” for shoppers.
The group reported a 3% rise in total sales in the four weeks to Christmas Eve, with a record 57 million transactions.
The German discounter – Britain’s fourth-largest grocery chain – said sales rose by more than 5% in the final trading week before Christmas, with around £500 million added to checkouts.
The month-long growth performance was slightly slower than last Christmas, when sales rose 3.4%.
Last week, evenly matched opponents Liddell The report said Christmas sales were up 10%, with turnover exceeding £1.1bn in the four weeks to December 24, but the two discounters did not provide comparable same-store sales for the period.
Aldi said price is “the biggest concern for shoppers in 2025 and customers will be looking for ways to celebrate on a budget”.
Still, customers turned to its premium private label range, Specially Selected, and sales grew by more than 12%.
Giles Hurley, CEO of Aldi UK Ireland” said: “This Christmas has proven once again that a quality Christmas can still be affordable.
“We’re grateful that more and more people are choosing Aldi as their Christmas shop and are confident in our ability to deliver quality and value during what remains a challenging time for many.”
Aldi said Tuesday, December 22, was its busiest trading day over the festive period.
Demand for meat and vegetables during the main festive season was strong in the UK, with customers buying 56 million potatoes, 37 million carrots and 500,000 turkeys.
The group also sold more than 5.5 million bottles of sparkling wine during the festive period.
German discount stores kick off the holiday reporting season for the supermarket industry, TescoSainsbury’s and mark & spencer A follow up will follow later this week.
In September, Aldi announced a further investment of 1.6 billion pounds to accelerate its UK supermarket expansion, with plans to open 80 supermarkets in the next two years.
The chain currently has around 1,060 stores and has previously said it aims to open 1,500 stores in the UK.