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About three in 10 (29%) people plan to use or consider using artificial intelligence assistants and tools when shopping this year, according to a survey.
Among young shoppers aged 18 to 34, this rises to nearly four in 10 (37%). American Express.
The Spend Focus survey also found that the impact of AI (artificial intelligence) extends beyond purchases.
One in five (20%) say AI is helpful when looking for inspiration for new experiences, such as activities and events or travel ideas.
The survey shows that nearly half (46%) of respondents have new spending plans as they enter 2026, with commitments including shopping around, tracking their spending more closely and buying from eco-friendly brands.
Many shoppers also use loyalty points to get better deals.
Two-thirds (66%) of respondents said they used loyalty or rewards points to get better deals in the past year and plan to continue doing so in 2026.
Six in 10 (61%) people say they intentionally choose to spend money with businesses with loyalty programs and plan to continue spending money with those businesses, highlighting the importance of rewards in driving repeat business.
Dan Edelman, UK general manager of American Express Business Services, said: “We are seeing AI rapidly evolving to become a valuable companion for shoppers, helping them plan their spending decisions and increase their confidence.
“It’s also clear that being rewarded for loyalty remains important to shoppers as people continue to look for smarter ways to spend.
“For retailers, this means competing not only on price, but also on the quality of information, experience and incentives they offer.”
opium The study carried out a survey of 2,000 people across the UK in November.
Earlier this month, the Information Commissioner’s Office (ICO) highlighted how personal shopping “AI men” will change the way people shop in the coming years.
The ICO said personal AI agents could pay for goods, book flights and help with household finances.
The company also said earlier this month that it would actively monitor progress and work with AI developers and deployers to “ensure they are clear about what the law requires of them.”