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Diners are criticizing Cracker Barrel’s new menu, just months after the brand launched it failed rebrand attemptDue to which he suffered a loss of $94 million in a single day.
Regulars revealed they are also unhappy with changes made behind the scenes, including the brand making its cookies in batches rather than kneading the dough individually to meet demand.
according to wall street journalThe brand has also opted to use an oven instead of a stovetop kettle to prepare its green beans and sides and even reheats the food when needed.
“I want pure syrup on pancakes, not watered-down junk,” said Craig Watkins, 73. WSJ.
The disgruntled diner told the newspaper that he has started bringing his own maple syrup to restaurants and urged franchisees to bring back some of their classic dishes.
according to WSJ, Cracker Barrel says it is stepping up its efforts to deliver higher quality food and has added iconic meals back to its menu, including Uncle Hershel’s Favorite Breakfast.
Other changes include the return of of brand Campfire meals, and some of the restaurant’s classic cooking methods, have made a comeback.
Anger over brand’s menu comes next Cracker Barrel’s disastrous rebrand in August,
Influencers and MAGA Republicans labeled the firm’s decision to remove Uncle Hershel from the Cracker Barrel logo as “woke.” thousands of online memes After the news of change came, the new look of the company is being torn and posted.
The changes will also include a simpler font in the logo as well as stripped-back, minimalist decor at Cracker Barrel restaurants. Typically, the company’s locations are decorated in a rustic Southern style that nods to its Tennessee heritage.
The reaction to the change was so intense that the company’s CEO admitted that he felt He was “fired by America.”
Cracker Barrel’s redesign caused it to lose $94 million in a single day, with the company’s stock price falling to $54.50. This means that the company’s share price has declined by 7.15 percent, although it had fallen by 15 percent at the beginning of the day.
The reaction to the change was so intense that the company’s CEO admitted that he felt He was “fired by America.”
even Donald Trump insisted On Cracker Barrel’s proposed new look, the company said it should “go back to the old logo” and “admit the mistake based on customer feedback (last survey).”
He also alleged that the company could use the scandal to get “billions of dollars worth of free publicity”.
Cracker Barrel It has since reversed the rebrand plans and confirmed that its stores will retain their iconic country theme.
Independent Cracker Barrel has been contacted for further comment.