Adobe explores OpenAI partnership to add artificial intelligence to video tools

U.S. software maker Adobe said on Monday it was in the early stages of allowing third-party generative artificial intelligence tools such as OpenAI’s Sora into its widely used video editing software.

Adobe’s Premiere Pro application is widely used in the television and film industries. The San Jose, California-based company plans to add AI-based features to the software this year, such as the ability to populate parts of a scene with AI-generated objects or remove distractions from a scene without any tedious manual work by humans. Work. Video editing.

Both features will rely on Firefly, an AI model Adobe has deployed in its Photoshop software for editing still images. Amid competition from OpenAI, Midjourney and other startups, Adobe is trying to stand out by training its Firefly system on data, to which it owns full rights, and offering users indemnification against copyright claims.

But Adobe also said Monday that it is developing a way for users to generate and consume videos in Premiere Pro using OpenAI and third-party tools from startups Runway and Pika Labs. The move could help Adobe, whose shares have fallen about 20% this year, address Wall Street concerns that the artificial intelligence tools used to generate images and videos put its core business at risk.

OpenAI has demonstrated its Sora model, which can generate realistic videos based on text prompts, but has not made the technology public or given a timetable for when it will be available. Adobe has released a demo of using Sora to generate video in Premiere Pro, describing the demonstration as an “experiment” and giving no timetable for when it will be rolled out.

Deepa Subramaniam, vice president of product marketing for creative professional applications at Adobe, said that Adobe has not yet resolved the issue of how revenue generated by third-party artificial intelligence tools used on its software platform will be divided between Adobe and external developers.

But Subramaniam said Adobe users will be alerted when they don’t use Adobe’s “commercial security” AI model, and all videos produced in Premiere Pro will clearly indicate which AI technology was used to create them.

“Our industry-leading approach to AI ethics and the work we do on human bias, those are not going away,” Subramaniam told Reuters. “We’re really excited to explore a world where you have more options with third-party models.”

© Thomson Reuters 2024

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