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whether you are behind it Crisp Chardonnay For dinner parties, a rich Merlot to enjoy in front of the TV or bottle of bubbly For Christmas cheer, Liquor select from Supermarket Never been better. From the viral £10.99 “chicken wine” (La Vieille Ferme Rosé) to Aldi’s award-winning Sauvignon Blanc and Asda’s tongue-in-cheek Whispering Angel AlternativeScreaming Devil, social media has helped democratize the world of wine.
TikTok accounts are like Lucy Hitchcock – aka @Partnerinwineuk – Bottles from M&S and Waitrose are increasingly going viral, while “wine influencers” like Hannah Crosby and Tom Gilbey are helping to demystify the industry.
“Wine is now a whole aisle over, as people want more variety as well as value, and supermarkets have wisely chosen to invest in relationships with their wine buyers and producers – because that’s how most of us buy our wine,” he says. Libby BrodyWine consultant and columnist. It’s the same story with supermarkets Champagne And whiskey – Increased demand has not only improved the quantity offered, but also improved the quality.
Supermarkets are catering to more sophisticated tastes, explains sommelier and co-founder Sinead Murdoch Work“Now the top wine buyers are working for the supermarkets, and the increased competition is raising the standard of what reaches the shelves,”
But it’s still difficult to find a really great bottle in the supermarket, so I turned to the experts. From sommeliers to wine influencers, these are the best wines from local shops, as chosen by industry veterans.
meet the experts
I talked to qualified wine consultants, restaurant sommeliers, TikTok-viral influencers, and wine critics to find the best bottles to drink in summer 2025.
Libby Brody is a qualified wine consultant with years of experience in the industry. She is the founder of Bacchus & Brody Wine Consultancy, which personally manages wine selections for individuals or events.
katie brook He is a journalist specializing in wine and has a decade of experience as a wine critic. She is the founder of run towards alcohol – A running club based in London and Surrey that ends its sessions with wine tasting.
Sinead Murdoch is a sommelier and co-founder of Tasca, a London restaurant. After formal training, she moved up to front of house at the Shoreditch restaurant Bistro Freddy. He then spent time at the Galiffet Art Center in Provence, where he developed the wine list.
lucy hitchcock The person behind this is a wine lover @Partnerinwineuk Social media account. She has almost 100k followers on Instagram and 65k on TikTok, with her reviews of Aldi or M&S bottles regularly going viral.