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Greggs unveils new Christmas card with a twist

KANIKA SINGH RATHORE, 01/12/202501/12/2025

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high street favorite greggs It’s bringing festive cheer with a unique twist Christmasis launching its first series of cards that come with the ultimate gift: a free sausage roll,

The “Ultimate Secret Santa Surprise” collection, available exclusively at Moonpig.com, features a card worth £3.95.

This innovative card uses heat-activated ink to reveal a code for a classic sausage roll or a vegetarian option. Shoppers can also personalize some of the designs, perhaps adding a loved one’s face to the iconic pastry.

greggs said The range was conceived to ease the stress of finding the perfect Secret Santa gift or gift for extremely difficult recipients.

A recent survey conducted by Baker It highlighted that 43 percent of individuals felt concerned about Secret Santa exchanges, with nearly a third (31 percent) participating in two or more annually.

Additionally, 67 percent admitted to last-minute panic buying for such events.

The range – dubbed the 'Ultimate Secret Santa Surprise' – includes a £3.95 card with heat-activated ink which, when heated, reveals a code to redeem a free sausage roll or vegan sausage roll.
The range – dubbed the ‘Ultimate Secret Santa Surprise’ – includes a £3.95 card with heat-activated ink which, when heated, reveals a code to redeem a free sausage roll or vegan sausage roll. ,casey guttridge,

A third (33 percent) said they would be happy to receive a Greggs sausage roll as a gift and 10 percent said they would receive it as a gift on their Christmas Day.

Hannah Squirrell, customer director at Greggs, said: “We’re all about bringing smiles to people’s faces, and what better way to do that at Christmas than with a card that comes with a delicious gift?

“Partnering with Moonpig means fans can now send festive wishes with a Greggs twist – whether it’s a laugh for your Secret Santa or a surprise for someone who is hard to shop for, our exclusive collection with Moonpig offers a fun way to say ‘Merry Christmas’… and yes, it also comes with a free sausage roll.”

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Rachel Halliday, marketing director at Moonpig UK, said: “Together with Greggs, we’re giving people a fun, thoughtful and easy way to show they care – because sometimes the smallest gestures, like a little gift inside a personalized card, make the biggest impact.”

Censuswide surveyed 2,000 people on November 14.

Uk cardChristmasGreggstwistunveils

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