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India’s food services market is estimated to cross $125 billion by 2030. The latest Swiggy-Kearney report titled ‘How India Eats’ states that India’s food services industry is expected to grow to over $125 billion by 2030 due to rising incomes, digital adoption and greater demand for convenience. (Image: Canva)
Organized food businesses are growing twice as fast as unorganized businessmen. The organized food sector is projected to grow at 12-14% CAGR, more than double the growth rate of the unorganized sector at 5-7% CAGR, and is expected to control more than half the market by 2030. (Image: Canva AI)
Small towns are leading the next phase of food evolution. The report finds that food growth is twice as fast in cities beyond India’s top eight metros, with places like Mysuru, Vijayawada, Jalandhar, Kanpur and Thiruvananthapuram becoming major food consumption centres. (Image: Canva)
Late night food ordering is now mainstream in urban India. Late night food orders between 11 pm and 6 am are growing at almost three times the pace of dinner orders, with round-the-clock food delivery already available in more than 700 cities. (Image: Canva AI)
Indians are ordering from more dishes and restaurants than ever before. The number of dishes ordered per customer has increased by 30% over the past four years, with the number of dishes people ordering from restaurants also continuing to increase each year. (Image: Canva AI)
Regional Indian cuisines are growing faster than national favorites. Hyper-regional cuisines such as Pahari, Bihari, Goan, Naga and Andhra cuisine are growing much faster than North and South Indian cuisine, with Pahari cuisine alone registering 8.3 times growth. (Image: Canva)
Indian beverages are once again seeing strong demand. Traditional drinks like buttermilk, sherbet, tea, lassi and falooda are seeing rapid growth, with buttermilk alone growing six times faster than the overall beverage category. (Image: Canva)
Global cuisine is becoming an everyday choice. The report said that cuisines like Korean, Vietnamese, Japanese and French are growing rapidly in India, with Korean food seeing a 17 times growth rate compared to Chinese cuisine. (Image: Canva)
Cold beverages are growing faster than hot beverages. Cold beverages are growing 60% faster than hot beverages, while online search interest for boba tea has increased 11-fold and four-fold for matcha over the past five years. (Image: Canva)
Health-focused food orders are growing much faster than overall demand. With increasing demand for protein-rich, low-calorie and sugar-free food options, health-oriented food orders are growing at 2.3 times the overall order rate. (Image: Canva)