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starbucks The company is apologizing after customers got angry Its new bear-shaped holiday cups,
The coffee giant launched the 20-ounce glass, also known as the “Bierista,” in stores the same day Thursday. holiday menu Returned. However, customers claimed on social media that when they rushed to stores in hopes of snagging one of the coveted cups, they either sold out or were taken away by Starbucks employees before the stores even opened.
Some customers also claimed that their local starbucks There were only one or two bear-shaped cups in stores, which cost $29.95 to sell each.
Now, Starbucks is responding to the cup going viral and apologizing to customers who couldn’t get it. However, the company did not disclose how many were sold at each store.
A Starbucks spokesperson said in a statement, “Enthusiasm for our merchandise exceeded even our wildest expectations and despite shipping more Barista Cups to coffeehouses than almost any other merchandise this holiday season, the Barista Cups and some other items sold out quickly.” Independent“We understand that many customers were excited about the Barista Cup and apologize for the disappointment this has caused.”
The company also told customers to expect “more exciting merchandise.” [is] Coming this holiday season.” However, Starbucks did not specify which new items would be available.
On Thursday, several customers at X expressed frustration about the lack of Barista Cups in stores.
“Feeling very let down by @Starbucks and their employees – they only left one barista beer cup for sale and took the rest to the back,” one wrote.
Another tweeted, “Hey @Starbucks, glad I got up at 4am to go to your store for a new beer cup and was told it was the only cup their employee bought. Bad system.”
A third said: “Imagine having to wait in line for an hour and a half before Starbucks opens to buy a new glass barista cup, and then finding out they are sold out.” [out] Before they open the door.”
The cups are such a viral sensation that they’ve already hit eBay, where they’re being sold for anywhere between $150 and $500.
However, the Barista Cup wasn’t the only holiday drinkware that Starbucks released in stores this week. The company collaborated with Hello Kitty to launch a collection of tumblers, mugs, cold cups and water bottles. Prices for the cups vary, with the stainless steel Cold Cup and ceramic mug selling for $32.95 each, and the water bottle selling for $29.95.
Starbucks also regained its top spot Anticipated Red Holiday Cup this weekThere are six holiday cups this year, including two iced versions, all of which feature Starbucks’ classic dark green and red colors.
The company said the cups were inspired by plaid pajamas worn during the holidays, as well as Starbucks baristas’ aprons.
However, the annual Red Cup Day, where Starbucks customers can get a free reusable red cup, is not until November 13.