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half young adults Now opting for ‘no more less’ Liquor Products to control their consumption.
Data from charity Drinkaware shows that intake of alcohol-free drinks among risky drinkers – people who drink above the chief medical officers’ low-risk guidelines of 14 units per week – has more than tripled, from 7 per cent in 2018 to 23 per cent in 2025.
Importantly, 59 percent of these risky drinkers are using these products as a direct alternative to regular-strength alcohol.
Another 25 percent use them either as a replacement or as an addition, depending on the occasion, but only 9 percent said they drink them with regular wine.
According to the figures, almost half of UK adults (44 per cent) are choosing no alcohol and low alcohol drinks to control their alcohol intake. drink – Up from 31 percent in 2018.
About 49 percent of young adults now choose no or less alcohol to control their drinking, up from 28 percent since 2018.
The report also shows a sharp rise in the number of drinkers in the UK who are choosing alcohol-free alternatives to moderate their drinking, rising from 18 per cent in 2018 to 31 per cent in 2025, with consumption of low-alcohol products also rising from 25 per cent to 33 per cent over the same period.
The research found that motivations for choosing no and reduced options vary by gender, socio-economic background, generation and type of drinker, including a focus on better health and a desire to reduce alcohol consumption on a broader scale and the improved availability of no and reduced options.
Drinkware’s latest findings come as the government is set to launch a public consultation on whether to raise the threshold for branding a product as alcohol-free from 0.05 per cent to 0.5 per cent.
Karen Tyrrell, chief executive of Drinkaware, said: “It is great to see young adults taking a leading role in the development of no and less drinking. But it is the increase in their use by risky drinkers that shows their potential to help reduce the harm of alcohol.
“The Government’s ten-year health plan for England rightly highlights their growth as an important tool in tackling the harm caused by alcohol.
“Replacing regular beer, wine or cocktails with one of the many no- and low-alcohol options is an easy way to reduce the amount of alcohol you drink.”
Laura Willoughby, chief executive and founder of Club Soda Drinks, said: “Half of young adults drinking is not a fad, it is a cultural reset.
“The old idea that you need alcohol to have a good time is breaking down, and people are rejecting the limitations that come with it.
“The smartest retailers and venues are already adapting, because offering great alcohol-free drinks is no longer a nice-to-have, it’s a business essential.”