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Disney+ and Hulu Subscription cancellations increased during that month abc According to data from subscription analytics company Antenna, “Jimmy Kimmel Live!” was canceled for some time.
vault disney The company owns the streaming platform and ABC. ABC pulled the plug on the show for less than a week in September in the wake of criticism over his comments related to the murder of a conservative activist. charlie kirk,
Antenna estimates that total cancellations in September were 4.1 million for Hulu and 3 million for Disney+. The “churn rate” for Hulu, or the percentage of customers who cancel their subscription in a specific month, increased from 5% in August to 10% in September. For Disney+, that figure increased from 4% in August to 8% in September.
However, signups for both Hulu and Disney+ were higher in September than in the previous five months.
Antenna is a subscription analytics company that tracks US consumer data. The data does not include customers in bundled deals.
In its most recent earnings report for the quarter ending June 28, Disney reported 183 million Disney+ and Hulu subscriptions.
Disney declined to comment.