Hulu’s cancellation rate doubled after Kimmel’s show was suspended: report

KANIKA SINGH RATHORE,

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Hulu After this the cancellation rate doubled jimmy kimmelwas a late night show temporarily pulled from the airAccording to a new report.

Last month, ABC suspended Jimmy Kimmel Live! The comments made by the comedian followed for almost a week Murder of conservative activist Charlie Kirk,

His suspension caused a stir celebrity outragePoliticians and others who believed that stopping the show was a violation of freedom of speech protections. Some went as far as boycotting Disney’s streaming services Hulu and Disney+, which is the parent company of ABC.

Hulu subscription cancellation rates rose to 10 percent in September, up from 5 percent in August, according to data from subscription-analytics firm Antenna. Similarly, Disney subscription cancellation rates increased from 4 percent to 8 percent.

According to a new report, the cancellation rate at Hulu doubled after Jimmy Kimmel's late-night show was temporarily shut down.

According to a new report, the cancellation rate at Hulu doubled after Jimmy Kimmel’s late-night show was temporarily shut down. ,Kevin Winter/Getty Images,
Kimmel's suspension sparked a wave of public outrage, including boycotts of Hulu and Disney+

Kimmel’s suspension sparked a wave of public outrage, including boycotts of Hulu and Disney+ ,Mario Tama/Getty Images,

Overall, Hulu lost 4.1 million subscribers in September, according to Antenna, while Disney+ lost 3 million.

Disney announced within a week of its suspension last month kimmel will be back “After having a thoughtful conversation with Jimmy.” The entertainment company explained that it decided to suspend the show “to avoid further inflaming a tense situation at an emotional moment for our country.”

Kimmel’s ratings skyrocketed After his suspension. According to data from audience measurement company Nielsen, it received more than 6.3 million views on television in its first night. This is triple their normal TV viewership, despite an estimated 23 percent of households not being able to watch TV on their local ABC stations. Boycott of Kimmel’s show by station owners Nexstar and Sinclair That has since ended.

Disney announces Kimmel's show will return, about a week after ABC suspended it

Disney announces Kimmel’s show will return, about a week after ABC suspended it ,Mario Tama/Getty Images,

During his opening monologue on September 23, Kimmel choked up when he told his audience that “it was never my intention to make light of the murder of a young man”, referring to Kirk.

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It is unclear how many Disney customers left because they were boycotting the brand, and how many thought it was becoming too expensive. Amid Kimmel drama, Disney announces new monthly cost Starting this Tuesday.

The price of standalone Hulu with ad service is increasing from $9.99 to $11.99 per month. The same is true for the basic Disney+ plan.

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