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Why Penguin Bars Can’t Be Called ‘Chocolate’ Anymore

Web Desk, 20/10/2025

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Some? BritainIndia’s most loved lunchbox biscuit brand reduced their cocoa content so much, they can no longer Legally classified as chocolate,

McVitie’s Biscuit Bar Club and penguin Quietly improved, resulting in the coating being “downgraded”Chocolate Taste”

The club has been forced to remove its original biscuit slogan: “If you like a lot of chocolate on your biscuit, join our club”, in favor of: “If you like a lot of biscuit in your break, join our club.”

It comes as cocoa prices continue to rise, leading to McVitie’s owner Pladis raising prices. bribe According to the trade journal, the chocolate-y coating on Club and Penguin bars results in a lower cocoa solids content due to an increased shea oil content. Grocer.

“We made some changes to McVitie’s Penguins and Clubs earlier this year, where we are using a chocolate flavor coating with cocoa mass instead of a chocolate coating,” Pladis said in a statement to the publication.

“Sensory testing with consumers shows that the new coatings deliver just as great a taste as the original.”

Independent Pladis has been contacted for comment.

Products such as KitKat White and McVitie’s White Digestive had to be stopped being marketed as “white chocolate” earlier this year because they do not meet the minimum requirement of 20 percent cocoa butter.

cocoa farmers Ivory Coast warned earlier this year that without financial support and proper markets, cocoa yields would collapse by 2030.

The West African country is the largest producer of cocoa in the world, yet years of falling prices have destroyed the ability of farmers to reinvest in their land. Unpredictable climatic conditions have also led to a decline in productivity and skyrocketing prices.

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Has the rising cost of cocoa with consumer brands also led to “shrinkage inflation”? It was found that the price of some Easter eggs from major brands had increased Up to 56 percent per 100 gramsyear on year.

In one example, the price of an 80g pouch of Lidl’s Terry’s Chocolate Orange Mini Eggs not only increased from 99p to £1.35 in a year, but the package size also decreased to 70g. The price per 100 grams increased by 56 percent.

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