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New Delhi, Oct 17 (IANS) UIDAI launched a nationwide mascot design competition on the MyGov platform, inviting residents to design the official mascot of Aadhaar. An official said on Friday that the competition is open till October 31.
Through the competition, the Unique Identification Authority of India (UIDAI) aims to create a unique and memorable mascot that reflects Aadhaar’s core values of trust, inclusivity, empowerment and digital innovation.
The mascot will serve as the visual ambassador of UIDAI, making its communications more relatable and attractive to all age groups. It will embody the spirit of service, security and accessibility of Aadhaar, while helping to simplify communication about Aadhaar, the official said in a statement.
Entries are open to all Indian citizens – individuals and teams – who can submit their designs exclusively through the MyGov contest page.
Each participant can send an original mascot design along with a brief concept note and the name of the mascot. It added that the presentations will be evaluated on creativity, originality, aesthetic appeal and alignment with the values of UIDAI.
Exciting prizes await the winners: Rs 50,000 for first prize, followed by Rs 30,000 and Rs 20,000 for second and third prize respectively, along with a certificate of recognition.
Additionally, top entries for mascot names will also be awarded. UIDAI encourages the public to bring their creativity to life and contribute to Aadhaar’s journey of inclusion and empowerment. The official statement said that for detailed guidelines and participation, one can visit https://innovateindia.mygov.in/uidai-mascot-competition/.
On Thursday, UIDAI launched the Scheme for Innovation and Technology Association with Aadhaar (SITEA) to promote innovation and collaboration in the digital identity domain.
The scheme is a collaboration between startups, academia and industry in the digital identity sector to strengthen India’s ID tech ecosystem. Applications for SITAA’s pilot program will remain open until November 15, an official statement said.
“The pilot will have some initial challenges specifically suited for academic institutions, startups and industry partners. All entities that meet the eligibility criteria and provide innovative solutions are encouraged to apply to this programme,” the release said.
–IANS
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