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Customers of many of the country’s most popular Streaming Services expressed concern after Immigration and Customs Enforcement Recruitment Advertisement Appeared on their forums.
Department of Homeland Security It was confirmed in August that it would launch an advertising campaign through social media and streaming services to target youth, former law enforcement and veterans. The advertisements in question have already appeared on cable TV.
Now, Spotify users who don’t have a premium plan reported angrily Interspersed with the music are commercials encouraging people to “join the mission to protect America” and “accomplish your mission” by applying to become an ICE agent.
“I was just trying to enjoy my music on Spotify… and I came across an ad and it starts with ‘Millions of dangerous illegals are running amok in the streets.’ a tiktok userHe said he deleted the app after hearing the ICE message.
“If these ads are not removed soon I will cancel my premium subscription,” A Disgruntled Spotify users Wrote on an online forum.
Advertisement, some of which specifically target disgruntled police officers In major cities like Chicago or Seattle, Offer recruits a $50,000 signing bonusGenerous benefits and even student loan forgiveness.
They mirror the same types of advertising seen on cable television, X. youtube, Linkedin And meta,
A Spotify spokesperson said the ads are “part of a broader campaign the US government is running across television, streaming and online channels.” The spokesperson said that Ads do not violate Spotify’s advertising policiesBut users can mark an ad up or down with a thumbs up to manage preferences.
Dozens of HBO Max subscribers said on Twitter that they watched ICE recruiting videos in between watching All Elite Wrestling.
Hangman Page, a professional wrestler signed to the promotion, Viewers encouraged to report Ads for HBO Max and cable channel, TBS.
Similarly, Hulu, ESPN, and Pandora Music subscribers also claimed to have received ICE Recruitment advertisement.
On Pandora’s community forum, One user wrote“I’m horrified and concerned about contacting you about the hate speech I heard in an ad on Pandora? I’m really not sure what else to say. This is unacceptable and I’m deeply saddened to report it.”
Independent The Department of Homeland Security has sought comment from Pandora, Hulu and HBO Max.
Similar ads, including Spanish language versions, have been seen on cable television and social media for some time.
It’s part of the department’s drive to recruit more ICE agents as they look to carry out President Donald Trump’s mass deportation agenda. Due to staff shortages, the agency was struggling to arrest and detain the targeted number of undocumented immigrants per day.
The administration has spent more than $6 million on recruitment advertising.
DHS Assistant Secretary Tricia McLaughlin said that ICE received “more than 175,000 applications” as a result of the advertising blitz and that DHS “has already issued more than 18,000 temporary job offers.”
McLaughlin said the department’s “stimulus process”, such as signing bonuses, would continue during the government shutdown, for which he blamed Democrats. He said there is “nothing objectionable or discriminatory” about deporting people the administration considers criminals.