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This day is dedicated to Lord Dhanvantari, the god of health and Lord Kuber, the god of wealth. It is believed that buying gold and silver on this day brings prosperity and good fortune to the house.
Auspicious time for Gold Purchases
People traditionally celebrate this day by buying new cutlery, gold or silver items, which symbolize the attraction of wealth in their lives. The best time to buy gold is considered to be the evening of 18th October. Jewelers will offer festive sales and discounts During this window, it is time to make purchases that will benefit your finances and soul.
According to the Hindu calendar, the 2025 Trayodashi tithi for Dhanteras will start at 12:18 pm on October 18 and end at 1:51 pm on October 19. The best time to buy gold on Dhanteras will be from 12:18 am to 6:24 am on Saturday, October 18 and from 6:24 am to 1:51 pm on Sunday, October 19, 2025.
Vrishabha Kaal, which is considered especially auspicious for the worship of Goddess Lakshmi and Lord Kubera and emphasizes invoking wealth and prosperity, will begin at exactly 7:08 pm on October 20 and end at 9:03 pm.
The thirteenth day of the lunar fortnight, Trayodashi Tithi, begins at 12:18 pm on October 18 and ends at 1:51 pm on October 19. It is normal to perform the puja during the suggested mahurat to increase the auspiciousness of the occasion.
Gold Prices and Buying Trends
Gold prices have reached an all-time high By mid-October 2025, it crossed ₹1.25 lakh per 10 grams. This growth has resulted in a marked change in consumer behavior. there are many consumers choosing less expensive options Such as copper, brass and silver, as well as consumer electronics like refrigerators and washing machines, which are also considered auspicious purchases during the festive season. The symbolic purchase of a broom, which represents Goddess Lakshmi, gives a deeper meaning to the joyous purchase.
Why is Dhanteras a good time to buy gold?
The belief that Dhanteras is the best day to buy gold has its roots in cultural psychology, tradition and symbolism. Buying gold on this day is believed to bring prosperity, as gold has long been associated with Lakshmi, the goddess of wealth.
The tradition of buying gold on this day has been going on for a long time in many Indian families. This is a gesture of respect towards our culture, in which gold is considered a symbol of blessings, wealth and purity. Gold is considered a safe investment option, which helps protect your future financial interests. Both coins and gold jewelery are easy to sell and can be easily converted into cash.
Dhanteras, the festival associated with wealth, is celebrated with festive customs and recommended shopping. The mythological story of King Hima’s son tells how gold attracts positive energy and wards off bad luck. The lamps and glittering jewelery served to keep the prince alive. Therefore gold is seen as a lucky charm and a sign of protection.