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Netflix will partner with spotify to bring a series of videos podcast on its stage early next year – a deal that also prevents the show from being performed in full youtubeThe streaming service’s top competitor.
Netflix announced Tuesday that it will stream 16 video podcasts on sports, culture, entertainment and true crime, including shows from Spotify Studios and The Ringer, a network founded by sportswriter Bill Simmons and acquired by the platform in 2020 for about $250 million.
In March, Simmons signed a new contract to remain at Spotify, continuing his eponymous sports and pop culture show and serving as head of talk strategy for at least two years.
The initially announced titles are bill simmons podcast, The Rewatchables, The Zach Lowe Show, Conspiracy Theories, And serial killers.
Netflix confirmed not included in deal joe rogan experienceSpotify’s most-listened-to podcast and widely popular Good rapport with Amy Poehler, according to the new York Times.
However, a Spotify spokesperson pointed out Independent The announced list is only the beginning, and other podcasts may be added later.
The first batch of Spotify video podcasts on Netflix will stream without ads, even for subscribers to Netflix’s ad-supported plans. Host-read ads embedded by Spotify will remain.
A Spotify spokesperson confirmed that the deal prevents full episodes of these shows from appearing on YouTube beginning in 2026. Independent,
The video clips will remain on YouTube, and the audio versions will remain available on all platforms. Users will need a Spotify and Netflix login, the spokesperson said.
The video podcasts available initially are:
game
- bill simmons podcast
- zach lowe show
- The McShay Show
- fairway rollin’
- mismatch
- The Ringer F1 Show
- The Ringer Fantasy Football Show
- The Ringer NFL Show
- The Ringer NBA Show
Culture and lifestyle
- The Repurchaseables
- big picture
- dave chang show
- Recipe Club
- Cutting
true Crime
- conspiracy theory
- serial killers
Cutting And its host Cole Cuchna is known for his in-depth analysis of albums by artists such as Kendrick Lamar, Kanye West, Tyler, The Creator, Frank Ocean, and Beyoncé.
serial killers The podcast, hosted by Greg Polsin and Vanessa Richardson, explores the psychology and crimes of notorious and lesser-known serial killers, including Jeffrey Dahmer, John Wayne Gacy, and Dorothea Puente.
The initial rollout is scheduled for the US in early 2026, with additional markets to follow.
“This partnership marks a new chapter for podcasting,” said Roman Wassenmuller, VP and head of podcasts at Spotify. News release“Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorite stories they never expected to see. This gives creators more choices and unlocks an entirely new distribution opportunity.”
Although financial terms were not disclosed, the strategic value appears clear. The collaboration allows Netflix to take advantage of the growing trend of video podcasts, while Spotify gains access to the streaming service’s massive subscriber base.
In a January earnings call for the fourth quarter of 2024, Netflix said it would stop regularly reporting subscriber numbers unless a goal is met. At the time, the company revealed that it had more than 301 million customers worldwide. According to independent analysts, by the end of 2024, about 90 million of those customers were in the US and Canada. nscreenmedia And Politician,
YouTube has approximately 279.1 million users in North America. In the US, it is the most popular platform, used by 85 percent of adults and 90 percent of teens, with nearly three-quarters of teens visiting daily. By early to mid-2025, there will be about 246 to 253 million YouTube users in the US, according to Politician,