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Bicycle team Israel-Premier Tech is to Rebrand and its controversial owners will back down one step after continuous pressure on their participation in the race.
A statement on Monday said that it is changed to the name of the team, “to go away from its current Israeli identity”.
Team This year has been aiming for repeated protests As a result of Israel’s war on Gaza. Pro-Filistini protests disrupted the team’s efforts Back SpainBlocking the road during the testing of the team, and forced to cancel the two stages, Last phase in Madrid And traditional podium function. Through Vuelta, the team removed the reference to ‘Israel’ on their jerseys, but did not officially rebrand.
Since then, the pressure on the team has increased that it increased to remove the reference of ‘Israel’ or to move away from the race. Its co-conduct sponsor, Canadian Company Premier Tech and Bike Sponsor Factor Both told the team They could not continue their relationship with the squad until it changed its name and adopted a new brand identity.
Several races, which include the season Giro Delmilia, Team canceled their invitations Conflicts on security resulted in further protests in Italy. The team also pulled out of the trio of the Italian race this month.
The team is not sponsored by the Israeli state, but it is registered in the country, while its owner, Canadian-Israeli billionaire Silvan Adams described themselves as a “self-tasted ambassador” for the nation, which invests significant amount in promoting Israel’s interests.
Monday’s press release states: “The team is proud of its achievements on the road, but even more culture it has been built. This culture is the foundation that has enabled the team to remove the challenges of recent months, which has stood firmly behind our riders and employees during an incredibly difficult period. During this time, the need for team owners and management has been recognized.
“With a strong commitment to our riders, employees and valuable partners, the team is decided to change and recreate, it is going away from its current Israeli identity. In sports, progress is often required to sacrifice, and this step is necessary to achieve the future of the team.
“Looking forward for the 2026 season, Sylvan Adams has chosen to step back from his day-to-day participation and will no longer speak from the team, instead the World Jewish Congress is focusing on his role as the president of the Congress, Israel.”
Rather, the statement states that the team is “, and always has a sports project”. But that sporting project is overshraded by the public comments made by Adams, which is a particularly vocal appearance within the game. His decision to retreat would not doubt that there will be a relief for the team’s commercial partners, who are desperate to avoid any other dispute.
Entrepreneur was a big strength behind Israel, who hosted the beginning of 2018. Giro de’alia And bill to the team as a preacher vehicle for the nation. Although most of its aboard are foreign nationals, 2025 with only three of its 30-fierce rosters for Israel. One of them, Oded Kogut won the final stage of the CRO race in Croatia on Sunday and dedicated his victory to the team’s “hate”. He wrote on social media: “And all our hate, or everyone who thought to get us out of this game – this is one, for you, my whole heart.”
The team’s statement continued: “Although a new chapter is waiting, one which will soon be revealed, the team will be right for its founding promise: to develop cycling talent from all over the world.”
It did not announce what its new name and branding would be.
The team was established as a Cycling Academy team in 2015 and ‘Israel’ was included in its name since 2017, when the Israel was turned into a Israeli Start-up Nation in 2020, and in 2022, the Israel started to the Israel Cycling Academy before becoming a start-up nation.