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IT has been 10 years Heroic Launched your first Prime Day Sales, and at that time, IndependentThe team of experts of deals and I have covered each one. We have seen Horrific Come and go, saw the rise of humble air fryer And squeezed through drops of more value than what we can count.
we are a team Shopping specialistWhich means that we do not bring you only such deals that look good at the inscribed price. We are about to get you the best value for money, so we only recommend products we have reviewed ourselves and come from brands that we trust. Our team tests hundreds of products throughout the year, smart fone, Bullets And Healing To Hair equipment, Mattress And the choice of gadgets Apple And NinjaWe really know what is worth adding to your basket, and what is not worth your time.
We are all major sales, from Prime Day And black Friday To boxing Day And this January saleWe analyze historical pricing data, highlight fake deals and only recommend products we will spend happily.
Follow live: Latest Amazon Prime Day Offer & Shopping Tips
How will we help you shop for this Prime Day
When you are facing thousands of products, it all can be slightly heavy, each slightly red “prime day” labeled staple, and very few people offer any real reference around their value history.
Since the program launched in 2015, after covering every Prime Day, we have noticed how the sales have changed and how to buy it smart. The best deals rarely sit on the homepage, and those who are often the Amazon-Sarfed sponsored sacks. Most good goods are hidden deep within the search bar, so if you do not know what you are looking at, finding the best discount will dig.
In these years, we have learned which brands continuously make real bargains during Amazon Prime Day, and which are not. We know how to spot all-time low price, and we have come to know how to guide you directly to deals that really matters. We are properly doing during the sale of October Prime Big Deal Days.
How do we choose which deals recommends
Before any deal makes it in our round-up, we ask ourselves a series of questions. Is the product no good? Is the rebate real? Does the value top other retail vendors? And, of course, will we buy it ourselves?
If there is no answer to any of them, it does not cut. We prioritize products that we have tested at home, first hand reviewed and importantly, from brands we trust in, such as Apple, Samsung, Shark, Dyson, Ninja, Oral-B, GHD, Sony, Bose, Garmin, Eleemis, SIMBA and other. These are brands that we have repeatedly reviewed, so we know that their products are standing for testing.
Since its launch, after covering Prime Day, we have become experts that which products are rarely exempted outside Prime Day, whether it is a bestseling piece of tech such as OURA RingOr like a premium hair tool Dyson airwrapeWhether it is £ 30 toothbrush or £ 300 smartwatch, we focus on quality, price and real -world performance. Because a good looking deal from an unknown brand is not a good deal if the product breaks down after three months.
Does our Prime Day coverage separate?
But IndependentWe do not make stuff full of deals for this. Our coverage is led by expert critics, who spend all year test products during tech, beauty, home, fitness and more. We cure the best of the hand-pick offer, bunch, and only on the surface of deals that are really worth your time and money.
We are not here to overwhelm you with hundreds of links. We just highlight the actual discounts on products we know and love and want to buy ourselves.
Ready to shop? We have just got the best Prime Day Deal