Discount retailer Pounder All UK grocery items are ready to return to your original pricing model of £ 1, £ 2, and £ 3, a strategic step aimed at reviving your business After a recent brush with the administration.
This innings, which will look at the price of £ 1 of about 60 percent of the grocery range £ 1, follows a successful five -month test in 17. store In West Midlands,
The company stated that the change marks “returns” returns “back from its roots and reflects” additional value end of complexity “with similar simplified pricing for normal goods and clothing in the coming months.
An unexpected advantage of the test was a significant reduction in shopkeeping, falling more than a quarter of incidents.
It was attributed to the removal of high -priced items, such as £ 5 dishwasher tablets, which were attractive goals for thieves.
Pricing overhaul makes an important part PounderExtensive recovery efforts, Which recently secured the approval of the High Court for a major restructuring plan, which was reducing collapse a few days ago to run out of money.
Barry Williams, Pounder Managing Director, said: “Customers have told us loudly and clear during these pilots that they will return a simple, more concentrated. Pounder It makes its promise of amazing value.
“We have heard them, and the clear success of our pilot is that I believe that a poundandland that focuses at a simple value than our customers is a bright future.”
The pounder will also roll a re -focused grocery range with pricing overhaul.
It has already been extended to five shops outside the West Midlands. Manchester, LiverpoolHanley, Brickston And Vandsworth.
The Poundaland said that when completed, about 60 percent of the grocery items would be at £ 1, 20% £ 2, and 20 percent will be at £ 3.
Firm, installed in Burton on Trent, StaffordshireIn 1990, Pepco Group sold Pitch Bidco, a subsidiary of Gordon Brothers, a private equity firm for £ 1 in June.
At that time, it had about 14,700 employee members and around 800 stores operated.
