Pop Mart of China says he is rolling a mini version of its popular Labubu luxurious toys this month, as well as a new long-fir version of the Danteed Little Monster.
Labubu, by artist and Illustrator Cassing Lung, first appeared with pointed ears and pointed teeth in three painting books inspired by Nordic mythology.
In 2019, the lungs made a deal with pop mart, a company that sells to the toy connoisseur and affects, Mother Statues. But it was not until Pop Mart started selling luxurious toys on the key rings in 2023 that the Danteed demons suddenly looked everywhere.
Pop Mart said on Friday that the mini -shaped Labubu Vinyl luxurious pendant, which is part of The Monster Pin for Love Series, will be available in various colors suit the letters of the alphabet. They will spend each $ 22.99.
The series also includes 30 letters pendant blind boxes, each of which is with a unique pattern and monster attraction. Their price will be $ 18.99 one piece.
In addition, Pop Mart the Rock the Universe Vinyl is launching luxurious dolls, which is part of The Monster Big in Energy Series. The plush, which will have a pearl-and-sweet metal necklace, will be the first of the demons that will be near the long fur and uses a special dyeing technique that ensures that no two figures are exactly the same. The doll will cost $ 114.99 each.
All new products will be available on pop mart’s website either for in-store pickup or shipping from August 29. They will also be available on the company’s app and its official ticket accounts.
Labubu has been one Blind For pop mart. Its revenue exceeded double in 2024, to 13.04 billion yuan ($ 1.81 billion), thanks to its Elvish monster. According to the company’s annual report, the revenue from pop mart’s luxurious toys increased by more than 1,200% in 2024, about 22% of its overall revenue.
Earlier this week, Pop Mart reported that its advantage for shareholders is about 400% for the first six months of the year. The revenue exceeded 200% to 13.88 billion yuan ($ 1.93 billion). Revenue for the Asia Pacific region increased by more than 250%, while revenue for the US increased by more than 1,000%.
Michelle Chapman, Associated Press