New York (AP) – Two milestones revealed this week, which describes the low power of television in the media world – one young people and the other fuel by their elders.
During June, the audience spent more time to watch streaming services, as they combined for broadcasting and cable television. This was the first time in May by an excerpt from a percentage point, but the Nielsen company said on Tuesday that the difference in June increased considerably.
In addition, for the third straight week, Nielsen stated that the Fox News channel had more viewers in prime-time, which was more viewers on week-time than any broadcasting network ABC, CBS, NBC and Fox Entertainment.
Over the years, the mantra of media authorities was that streaming represented the future for entertainment at home. Now, that future has come clearly.
The broadcast TV slips below 20% of the family
In June, 46% of Americans’ TV time led by YouTube and Netflix was spent on streaming services. The cable television network represented 23.4%and broadcast was 18.5%, for less than 42%, Nielsen said. This was the first time that broadcast TV slipped below 20% of the total TV watching.
“It felt like the right time,” Brian Fuharr said, Nielson’s senior vice -president to product strategy and idea leadership. “Many people thought it would be more fast.”
In June, driving force was ending school for young people, meaning that they had longer to watch TV, where the Netflix series “Ginni and Georgia” and “Squed Games” were big hits. Nielsen said that two-thirds of people between the ages of 6 and 17 were watching streaming in front of traditional TVs.
In June 2024, the number was almost reversed – 47.7% of the people were watching traditional TVs in an average minute, 40.3% was logged into a streaming service.
While the direction is clear, it is not a death bell for traditional TVs. June and July are fallow months, and the football season starts and their viewing during the original episode of comedy and drama will increase.
Materials are distributed on more platforms
This is also not a strict or or situation; He said that media companies are doing a better job to spread their content on various platforms to give options to the audience. YouTube growth, which many consumers can reach for free and have a portal for “traditional” TV, have also fueling streaming services.
Fox News has once accepted the number of audiences in the number of audience, but last week it represents the seventh week that has done so in 2025, already combined over 2024 and 2023. It average 2.4 million spectators in prime time in the week of the week last week, Nielsen said.
Fox News is also taking advantage of what is the shortest time of the year traditionally for broadcasting networks, when summer nights and barbecue keep people out. The difference between this year is that it has won a few weeks out of summer, for example, during the opening week of President Donald Trump in January.
Its audience – among the oldest in all television networks – remain very stable throughout the year.
,
David Budder writes about the media and entertainment intersection for AP. Follow it http://x.com/dbauder And https://bsky.app/profile/dbauder.bsky.social
David Bader, Associated Press