Transport for London (TFL) selling rights to one whole London underground Line in bid to raise millions.
In a post on social media platform LinkedIn, TFL Announced that it was offering “exclusive sponsors” of Waterloo and City Line, which adds Edge And Waterloo Station.
Two-stop, three-minute shuttle service, which is only open in the week, London is used at least. tube Line, but still about 15 million people every year.
TFL stated that the opportunity to sponsor the line would not include it, but “a specific media will be beyond the opportunity”.
He said that sponsorship would include “full-line branding, mquett seat fabric and signage to maps and experienced places”.
“Millions of professionals and decision -makers visit this route every year,” read the advertisement. “Now, your brand can own travel.”
Although this will be the first time an entire tube line has been offered for sponsorship, several stations have been sponsored.
Southgate station was temporarily named “Gareth southgateAfter the national team, the tube station made the semi -finals of the 2018 World Cup by visa in honor of the then England manager.
The two -day acquisition of the final stop on the Pikadili line produced £ 80,000 for TFL. The sponsorship included branded rounds, themed tanoy announcements, digital screen messages and flash mobs.
A few years later, during the London Fashion Week in October 2023, Bond Street was renamed “Barbari Street”.
Name change made 57 complaints to TFL as passengers complained of confusion of mock tube signals.
Complaints were made last year when Samsung changed the name of Old Street to “Fold Street”, so that they could promote their new “fold and flip” smartphone, generating £ 250,000 for TFL.
A public transport line in London is fully sponsored, the cable car has a £ 2.1 million five -year cloud sponsorship, which crosses the temperature between Royal Dock and North Greenwich.
Waterloo and City Line, however, comprise 10 times the number of annual users.
