Salad Day received A series of funds led by V3 Ventures and CAAF 30 rupees

The restaurant and the cloud kitchen brand Salad day has improved BleakV3 Ventures and Client Associates (CAAF) In its feminine, 300 million rupees led by the A series of funds tour.

This marks the company’s first round of institutional financing as a self -operated business.

In 2014, the salad day was started by Varun Madan in 2014 in Delhi NCR. It sold salads, oatmeal bowls, soups, cold squeezing juice, smoothie and desserts; it runs through the cloud kitchen and its own sockets.

The company’s business has benefited from the growth of demand for great after health. This prompted Madan to expand the Delhi NCR and open in markets such as Bangalol in 2023; in 2024, it opened in Mumbai.

Expansion strategy

“With the current fundraising activity, its idea is to support future expansion. In the past three years, we have gained some knowledge. We will further accelerate the opening of the cloud kitchen; in the six to nine months, we will Madan, the founder and CEO of “Salad Days,” Salad Days founder and CEO, said more formats.

Future expansion will be led by Yun Kitchen. “We should increase 15 to 20 kitchen each year,” he is right MintEssence Salad Day also runs an organic farm for fresh agricultural products in Delhi.

The company currently operates through a 25th cloud kitchen, and has 12 channels in Delhi NCR. There are 4 stores in Bangalore, 4 in Mumbai. “For us, profitability is still an important leverage. We definitely want to enter a new city, but the focus is on the existing market.” He said.

The Indian food service market was worth $ 80 billion in 2024; according to a report released by Redseer Strategy Consultation this week, the annual growth rate (CAGR) of the report is expected to be 10-11 %.

The market has seen the participation of large global chain stores, such as pizza huts, Domino, Burger King and McDonald’s. At the same time, the diffusion of polymers such as Swiggy and Zomato also helps expand the market.

“The plug -in model of the cloud kitchen can promote scalability, and the new brand has reached BleakIn less than 2-3 years, the income of 10 million rupees is much faster than the 6-10 years of income from more than 5 brands.

This shows that investors’ interest in the segmentation of niche restaurants, such as desserts and salads that can now expand nationwide.

Former consultant Madan said that in the past three to five years, the demand for healthy foods is more “real”. He added that the growth rate of this category is faster than the overall food service market. Investors focus on profitability.

The co -founder and executive partner V3 Ventures Arjidya said that India is changing the way of eating food, and the salad day can perfectly adapt to this new theme. V3 Ventures is the venture capital department of Belgian investment company Verlinvest.

At present, the organizational market segment market accounts for about half of the market. It surpasses the unorganized industry, which is driven by online food delivery and brand food selection. Redseer said that urban consumers, especially urban consumers in subways and cities, are increasingly choosing to order and dine.

Salad Day is currently sold through its website, concentrated telephone lines and main food aggregates (including SWIGGY, ZOMATO and ONDC).