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Cracker Barrel is serving New rules for employees on the road: The company hopes employees insist on eating by themselves Restaurant.
In the internal information obtained wall street journal“Whenever feasible, depending on location and schedule, employees should eat all or most of their meals at Cracker Barrel locations when traveling,” the company said.
The guidance also prohibits companies from reimbursing for alcohol purchased on business trips unless employees pay for it out of pocket or get pre-approval from senior leadership for special occasions.
independent Cracker Barrel has been contacted for comment.
As travel meal policy rolls out, Cracker Barrel continues Efforts to cut spending amid traffic slump Revenue growth has slowed in recent years. Cracker Barrel is still feeling its effects, too A disastrous 2025 rebrand After the effort, customers are now turning their anger toward the menu changes.
December, regular visitor Complain about recent menu changesincluding batch-made cookies instead of freshly rolled dough and green beans, and side dishes prepared in the oven instead of on the stovetop. Some customers even brought their own maple syrup to the restaurant because they didn’t like the new product.
The backlash against the chain began with a botched rebranding that resulted in Cracker Barrel Estimated losses: $94 million Single-day market value after chain unveiling new logo and brand strategy for August. The company has removed its longtime mascot, the man leaning on a barrel, known as uncle hershelwhose logo is part of a wider minimalist rebranding.
MAGA influencers and conservative commentators called the redesign a “woke up,” Even former President Donald Trump publicly urged the company to return to its classic look.
Around the same time, Cracker Barrel also announced plans to modernize the interiors of more than 650 of its stores, a move that critics said stripped the chain of its nostalgic character.
The company was quick to acknowledge the backlash in a statement It was announced that the renovation would be cancelled.
“If the past few days have shown us anything, it’s how much people care about Cracker Barrel. We sincerely appreciate your heartfelt voices,” the statement read. “You’ve also shown us that we can do better and share who we are and who we will always be.”
It goes on to assure Cracker Barrel diners that “people’s favorite things about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the fireplace, a game of tack on the table, unique treasures in our gift shop, and vintage Americana antiques shipped directly from our warehouse in Lebanon, Tennessee.”
Later, Cracker Barrel CEO Julie Felss Masino said the backlash left her feeling “Fired from America.”