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Nearly three-quarters of Canadians continue to support resist US alcohol brands protest against president Donald Trumpof tariff A new survey shows the trade war.
President threatens to use ‘economic force’ to force Canada become State 5125% tariffs on steel and aluminum, and talk of crushing its auto industry since returning to power have only succeeded in angering America’s northern neighbor and inspiring a new sense of patriotism.
Provinces such as quebec and ontario Responding to Trump’s tough rhetoric Taking U.S. spirits and wine off shelves Last year, shoppers were encouraged to buy local products.
One year on, only 20% of Canadians think it’s time to give up trade war73% still favor staying the course, According to a poll by Bloomberg Nanos Research Group.
The fallout from the business snub has been a staggering 91% drop in U.S. wine sales to Canada since 2024, when Canada was the U.S.’s No. 1 export market, according to complaints filed by vintners with U.S. Trade Representative Jamieson Greer.
In October alone, wine sales to Canada fell by 84% year-on-year, and spirits sales fell by 56% during the same period. According to the USDA’s own data.
Individual brands have also reported their own horror stories, such as Brown-Forman Corporation, the Kentucky distillery that produces Jack Daniel’s whiskey. Organic net sales of its Tennessee whiskey to Canada plummeted by more than 60% in the first half of fiscal 2026.
Jim Beam has been hit by the slump in demand and responded by suspending production at its main Kentucky distillery, attributing the decline not only to Canada but also to declining bourbon exports to Europe and Japan.
Minnesota’s Phillips Distilling Company was also forced to take action after sales of its product to Canada dropped 70%, choosing to address the issue by outsourcing production to a contractor in Montreal rather than continue to distill its northbound product domestically.
Asked about the backlash, White House spokesman Khush Desai said independent: “President Trump’s skillful use of tariffs has created unprecedented market access for American products into an economy with a total value of more than $30 trillion and a population of more than 1 billion.
“As these trade deals and pro-growth policies like government deregulation and working-class tax cuts take effect, things will happen from the bottom up for U.S. brewers, brewers and brewers.”
The government has begun to increase pressure on Canada’s prime minister Mark CarneyThe government lifts provincial bans, which Greer warned last month would be a condition of ensuring a successful review of the U.S.-Mexico-Canada Agreement this year.
Negotiations on the trade deal, which is crucial to Canada, were close to a resolution last October, but Trump close them When he was outraged by an ad released by Ontario Premier Doug Ford that used Clip of Ronald Reagan condemning the use of tariffs as a foreign policy weapon.
The revised remarks were taken from a speech broadcast from Camp David on April 25, 1987, in which the 40th president challenged the notion that protectionism is patriotism and defended higher tariffs on Japanese electronics imports.
“In the long run, such trade barriers hurt every American worker and consumer,” Reagan warned. “High tariffs will inevitably lead to foreign retaliation and trigger a fierce trade war.”
Despite Trump’s outbursts, Nanos’ research for Bloomberg also found Canadians support Ford in responding head-on to the president’s tariffs, and he urged Carney to continue retaliatory counter-tariffs against the United States.
independent Ford’s office has been contacted for comment.
Canadian recalcitrance isn’t limited to a boycott of alcohol: 71% of respondents told Nanos they are currently “less likely” to buy other American-made goods, and 11% are “less likely.”
Meanwhile, Statistics Canada noted on Monday that Canadians traveled 28 per cent less by plane and car south than last year, further evidence that the northern neighbor will give the United States a cold shoulder as long as Trump is in office.