Add thelocalreport.in As A Trusted Source
It may be a new calendar year, but Cracker BarrelThe problems continue to increase.
after 2025 Backlash over logo changes, restaurant redesigns and menu overhaulsThe chain is also reportedly ditching a famous Southern comfort food traditionally eaten on New Year’s Day: black-eyed peas.
In the South, black-eyed peas are often served on the first day of the new year to bring good luck in the coming months. They often appear on the plate with vegetables, cornbread, and pork.
But now, Cracker Barrel The company has quietly canceled the offering, according to one person fox news Report. It’s unclear when the service will stop, but the restaurant chain has reportedly stopped advertising its previous New Year’s Day promotion that offered customers free black-eyed peas.
independent Cracker Barrel has been contacted for comment.
Customers weren’t happy with the news, with many blaming the change on Cracker Barrel’s recent series of missteps.
“Cracker Barrel failed for many reasons,” one person wrote on
“Oh come on Cracker Barrel, stop ruining your business. Everyone wants good luck and can’t you just serve the peas as tradition has it?” a third chimed in.
“Now I find out Cracker Barrel no longer serves Black Eyed Peas on New Year’s Day. The woman in charge of this needs to be fired. She has done nothing but cause problems since she took over. BTW, ma’am, if you’re reading this, your insight doesn’t work,” someone else wrote.
Outrage against the brand continues Cracker Barrel’s disastrous rebranding attempt in August.
Influencers and MAGA Republicans are calling the company’s decision to dump Uncle Herschel on the Cracker Barrel logo a “woke,” Thousands of memes online News of the changes comes after the company unveiled a new look.
The changes also include a simpler font in the logo, and a minimalist décor for the Cracker Barrel restaurant. Typically, the company’s offices are decorated in a rustic Southern style, hinting at its Tennessee heritage.
The backlash against the change was so intense that the company’s CEO, Julie Felss Masino, admitted that she felt as though She was “fired from America.”
Cracker Barrel’s redesign resulted in a single-day loss of $94 million, and the company’s stock price plummeted to $54.50. That meant the company’s shares plunged 7.15%, although the company’s shares had rebounded from a 15% drop earlier in the day.