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People who listen to country music radio, attend NASCAR races, set foot on a military base, or follow online fitness influencers may notice Increased targeted advertising will be approved by the Department of Homeland Security next year because Trying to recruit more Immigration and Customs Enforcement agents.
ICE plans to spend $100 million over the next year to recruit individuals who might be suitable to help advance President Donald Trump’s mass deportation agenda, targeting military enthusiasts, gun rights supporters, people interested in physical training and conservative politics, an internal document shows. what you see washington post.
The plan, which ICE reportedly calls a “wartime recruiting” strategy, outlines an aggressive acceleration of strategic marketing that ICE is already using. Recruiting more than 200,000 people Individuals join agency as it seeks to deport large numbers of immigrants from U.S.
New tactics include targeting recruiting ads via “geofencing” to individuals on military bases, attending NASCAR races or gun trade shows, or on college campuses. “Geofencing” is a technological tactic where advertisers create virtual borders around a real area to trigger ads in web browsers or social media for people in that location.
The 30-page document also suggests that ICE may work with online influencers, some of whom may be former agents, veterans or “pro-ICE,” targeting Gen Z and Millennials who are interested in the military or fitness.
These influencers will be expected to host live streams, attend events, or post content online targeting “niche communities.”
Department of Homeland Security spokesperson Tricia McLaughlin said they would not confirm or deny any leaked documents but praised washington post Recognizing Trump and Secretary of State Kristi Noem for their “resounding success in the ICE recruitment campaign, which was completed under budget and ahead of schedule.”
McLaughlin said ICE received more than 220,000 applications in five months and has posted more than 18,000 temporary job opportunities. She added that more than 85 percent of new hires have law enforcement experience.
McLaughlin stressed that newly hired law enforcement officers meet the “same rigorous standards” that apply to all officers, and that those deployed in the field participate in a virtual deportation officer training program as well as in-person firearms and tactics training programs at local field offices.
Last year, ICE Advertising campaign launched Reach potential recruits on television, radio, web browsers, streaming services and live sporting events. some ads Targeting disgruntled police officers In major cities like Chicago or Seattle. Others emphasize Signing bonus $50,000generous benefits, and even student loan forgiveness.
agency Specifically targeted at Gen Z and early career professionals as a potential recruit, according to internal documents from August. Officials have been using social media and streaming services to reach more than 42 million people in specific audiences who may be well suited for the ICE role.
Recently seen files postal It’s a sign that these techniques are becoming more narrow-minded as the administration continues to fulfill Trump’s campaign promises to deport undocumented immigrants and reduce overall immigration to the United States.