2024 Maruti Suzuki Swift Live Launch: Hot Hatch Set For Cool Makeover
By Sumaiya | Published | No Comments
The new Swift has been developed with a cost of ₹1,450 crore
The Maruti Suzuki Swift has been designed and developed with investment from the fourth generation model ₹1,450 crore.
The new Swift offers up to 14% fuel efficiency
While the new-gen Swift offers up to 10% higher fuel economy for the manual variant, the entire AMT variant offers 14% improved fuel efficiency.
Swift sold 6.5 million units globally
The Swift hatchback has sold 6.5 million units in 169 countries worldwide since its launch two decades ago.
Swift launch will start soon
We are at ground zero for the launch of the new generation Maruti Suzuki Swift. Stay tuned to HT Auto for all live updates.
The new Swift is longer but shorter than the outgoing model
The length of the new generation Maruti Suzuki Swift is 3,860 mm, which means it is 15 mm longer than the outgoing model which measures 3,845 mm. The new hatchback measures the same in width and wheelbase at 1,735 mm and 2,450 mm respectively. However, its height has been reduced by 35 mm to 1,495 mm from the outgoing model’s 1,530 mm. This means that legroom inside the cabin remains unchanged, but headroom has been trimmed.
Dealer sources revealed the key information an hour before the launch
The Maruti Suzuki Swift is already available for bookings and minutes before its launch, a dealer source has revealed key information about the new generation Maruti Suzuki Swift. Powered by the new 1.2-litre Z Series Z12E engine, the new Swift claims to offer a fuel economy of 25.75 kmpl. Apart from the updated design, it comes with features like LED projector headlamps, wireless smartphone charger, cruise control, etc. Also, it gets six airbags as a standard feature across all variants.
New Swift to re-energize the hatchback segment
The hatchback segment has been witnessing an increasingly sluggish sales performance over the past few years due to increasing consumer preference towards utility vehicles like SUVs and MPVs. The Swift could turn the tide for Maruti Suzuki again in favor of the hatchback, which has always been the best-selling segment for the industry at large, and Maruti Suzuki as well. Interestingly, Maruti Suzuki chairman RC Bhargava had said a few days ago that he hopes the small car segment will bounce back. It remains to be seen if the new Maruti Suzuki Swift brings color back to the hatchback segment.
What is driving Swift’s rapid growth in India?
Maruti Suzuki Swift has been a long-term bestseller in India. The upmarket hatchback has been doing business in India for more than a decade but has retained its allure amid the mad rush for SUVs. Some of the key factors driving the Swift’s fast takeoff in India are – practicality as a city and highway car, upmarket features, good resale value, Maruti Suzuki’s brand value and generous space that ensures a comfortable riding experience. The basic design of the Resident hatchback remains largely unchanged from the original model, which is another plus to attract customers. Overall, this car offers value-for-money proposition to customers, which plays a major role in its popularity.
Booking details for the latest Swift
If you have already agreed to drive an advanced Swift at home, the option to book it is open as you read this. Maruti Suzuki recently opened bookings for the 2024 Swift for a token amount ₹11,000 through its online channel as well as through Arena dealerships.
Swift’s Journey to India…
In 2005, the first generation Swift was launched in India. A facelift version was launched four years later in 2009. The second generation Swift was launched in 2011 and was followed by a facelift model that broke cover in 2015. By this point, Maruti Suzuki was also offering diesel engine options and the Swift also came with a DDis motor which was well received. But Maruti will eventually ditch diesel motors altogether. The third generation Swift was launched in 2018 and saw a mild facelift soon after. The Swift to be launched today will be the fourth generation version.
What can you get for the price of the current-gen Swift?
Currently the price of Swift is in the middle range ₹6.30 lakhs and ₹9.50 lakhs (before tax). In this price bracket, the number of options in body styles has increased in recent times. One such option is the ballet of the same family. Then there is the Bronx which can be had in its base and mid variants in this price spectrum. Alternatively, a few or many variants of Nissan Magnite, Renault Kiger, Renault Triber, Hyundai Grand i10 NIOS, Hyundai Exter, Tata Altroz and Toyota Glanza can be considered.
Where in the world does Suzuki Swift sell?
India is the world’s largest market for Suzuki, bigger than Japan. The Swift is a key part of Maruti Suzuki’s strategy here. But the hot hatch is also on many roads in Europe, Australia, the UAE, parts of Asia and, of course, Japan.
When Cristiano Ronaldo featured in Swift’s ad…
Suzuki Swift’s first television commercial starred football superstar Cristiano Ronaldo. Have you checked out the video?
Tracing the origins of the Suzuki Swift
The first generation Swift was first displayed in concept form at the 2004 Paris Auto Show. Although the model was on sale in different markets and under different names – it was known as the Cultus in Japan, the Swift was reworked as a lower-cost alternative to that model. The global launch, including the launch in India, took place in 2005 and the car received a positive response from almost everywhere. While there was some skepticism over its design in the early days, the Swift has managed to become a familiar sight in many regions where it is sold.
Did you know?
The Maruti Suzuki Swift has won the Indian Car of the Year Award (ICOTY) on three separate occasions. Timely and relevant updates have kept the Swift as a popular model in the Indian car market, despite the onslaught of smaller SUVs.
What makes the Swift a fast selling proposition for Maruti?
First unveiled in 2005, Maruti Suzuki has sold over 25 lakh units of the model by 2021. And while the run rate may have slowed down a bit due to the plethora of options available in the market, the Swift is still a popular choice. Many due to its spirited driving character, outwardly attractive styling and compact proportions that make it ideal for city driving.
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